We are excited to announce that Plex Labs has been acquired by MoonPay, the world’s leading Web3 infrastructure company. Plex co-founders Alex Chumbley, Aravindh Dorai, and Noah Pompan have joined MoonPay to help build Moonpay's recently announced Web3 Tools. Read more on The Block and MoonPay.com.
Our team is thrilled to join an organization with over 20 million users, committed to shape the future of digital ownership. Here’s a quick recap on our journey and an update on what the team has been up to since the acquisition closed last year.
Plex Labs was founded with a simple goal - help companies understand and use web3 data to deliver engaging, personalized experiences to their customers.
Before Plex, companies needed to comb through and translate blockchain data, trying to associate it to a customer and understand its implications. In many cases, they weren’t even able to make the connection. Millions of data points were being left on the table, and valuable marketing resources were wasted.
With Plex’s data platform, users could
Collect and structure blockchain activity based on business outcomes
Deanonymize the data, associating it with customer records
Linked to their existing customer data platforms (CDPs) like Salesforce, BigTable, and more
We worked with amazing partners and industry leaders across consumer & luxury goods, gaming, and decentralized-finance. These early adopters tapped into Plex to unify customer records across web2 and web3, and deliver personalized experiences at scale.
Thank you to our team of investors who backed our vision from the start and supported us throughout: Orange DAO, Press Start Capital, Alchemy, NEAR, and Avara (Aave, Lens)
Onwards,
